RED BULL RACING

MK7

Challenge
To create a new home for the Red Bull Racing ‘Hall of Fame’ in the heart of their Milton Keynes factory. To display the Red Bull Racing car fleet and integrate meeting and event spaces for Partners, the internal team and potential external private clients for up to 500 people. 

Bright Idea
The Velocity Team designed and built a permanent 20,000 square foot brand experience centre. Through impactful graphic and asset displays bringing money can’t buy stories to life.  

From the entrance timeline walk to the explorable static car display, each area of the space has been designed to represent and celebrate the evolution of the teams’ journey so far.

Working closely with the Red Bull Racing facilities, local authorities and building Velocity managed and lead the build over an intensive 10 week build.  

This versatile and dynamic space is now part of the infamous Red Bull Racing ‘Factory Tours’ as well as a dry hire space for external brands and events. From product launches, to team building days to conferences and gala dinners.