THE FA

FA Lounge

Our approach was a radical reinvention of the established hospitality pattern, creating a much more dynamic and informal setting. Guests would be offered a high-end FA experience, formality was replaced with freedom, seated dining with cool cuisine, speeches reinvented into fireside chats and guest appearances into live entertainment. Every aspect of the previous format had been replaced by something progressive and engaging.

The consistency and design of the kit from Wembley allows The FA Lounge to also tour during the season to multiple UK locations, including Anfield and Elland road, for international and FA cup matches. 

Importantly, VIP status was retained for sponsors and special guests, with designated space, 1-2-1 hosting and access to exclusive content. More energised. More contemporary. More fun.