TBA Group enters exclusive partnership with
Metaverse creation company,
Virtual Brand Group
At TBA Group we focus on establishing connections between iconic brands, their fans and customers. We are constantly exploring ways to enhance the experiences we create through innovation and creativity. Interaction in the virtual world has accelerated and brands are racing to figure out their virtual strategy and navigate the vast and unpredictable Metaverse technologies, communities and revenue opportunities that are rapidly evolving.
We are delighted to announce our exclusive partnership with Metaverse creation company, Virtual Brand Group (VBG). The partnership will enable us to push creative boundaries with a full-service offering for our clients to capitalise on this once in a generation growth opportunity. We aim to offer the world’s first end-to-end “phygital” (physical to digital) experiential platform that delivers a seamless journey for consumers and brands that happen simultaneously.
VBG transforms brands by building and operating their Metaverse business and communities across billions of consumers as well as all web 3.0 technologies, from social gaming to blockchain, to NFTs and beyond.
Most recently, VBG successfully built and launched global fashion brand Forever 21’s immersive Roblox experience (over 200m active users per month, 50m per day) and avatar merchandise programme, partnering with more than 30 of the world’s top digital designers.
Together with VBG, we will collaborate on placing our clients across music, sports and entertainment brands into the Metaverse.
If you would like to understand more about Metaverse opportunities
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Guy Horner, CEO of TBA Group, commented: “We are always seeking innovative ways to enhance the experiences that we create for our clients and their customers. Due to the impacts of Covid, interaction in the virtual world has accelerated offering brands the opportunity to co-exist, and co-create, in the virtual and physical world. It unlocks the opportunity for consumers to interact with products and experiences in a creative way that does not exist in a physical world. We are very excited about this opportunity with VBG and are already working with clients to put them in the Metaverse, creating more immersive engaging experiences with greater scale and reach.”
Justin Hochberg, VBG’s CEO added: “No matter what type of brand, no matter what sector, all consumer-facing brands need to seize this opportunity to experience first-hand the biggest shift in a generation to leapfrog its competitors. Put another way, ‘47% of Gen Z say they’ll discover brands through the metaverse’. TBA and VBG have the tools to make that happen."