AUTODESK

Autodesk University London 2017-2018

Challenge
In 2017, TBA plc delivered the inaugural Autodesk University London to launch the new brand to industry leaders in Europe and create an unmissable event to showcase software capabilities.

Bright Idea
With the venue choice set for Tobacco Dock again in 2018, and having already delivered the inaugural event in 2017, TBA were in an unrivalled position to manage the event for its second year. With our deep understanding of the layered, intricate and multi-faceted site of Tobacco Dock, TBA got to work in planning the guest journey and delegate experience; one of the most crucial aspects of AU and its success. Our team drew on our 35 years of experience and our learnings from 2017 to deliver over 30 exhibitions, 116 workshop sessions with 133 speakers, educational activities including a Formula 1 technology showcase, 11 break-out sessions, and several interactive elements that included VR and robotics. All elements flowed seamlessly to allow paying delegates to get the most out of the event.

Results
Autodesk University London 2018 was another huge success! Guest registration increased from 1,358 in 2017 to 1,775 in 2018 and sponsorship engagement grew from 29 to 47 across 2017-2018.