TBA Group Acquires LA-Based Event Production Company Sunscreen + Sawdust
Pictured: Emma Summers, Head of US Projects, Guy Horner, CEO TBA Group, Kalayna Kelpin, Project Co-ordinator, and Tom Steel, founder of Sunscreen + Sawdust
We're excited to share that TBA Group has acquired Sunscreen + Sawdust, a highly respected Los Angeles-based live event production house. This strategic move significantly strengthens our presence in the US, allowing us to offer our clients more comprehensive in-market support and expertise, along with a deeper understanding of American fans and audiences.
Welcoming Sunscreen + Sawdust to the TBA Family
Founded by Tom Steel, Sunscreen + Sawdust is renowned for its innovative event production across live sports and entertainment. With over 25 years of experience, they have built a proven track record of creating immersive experiences for a diverse range of clients, including Austin City Limits, ESPN, Outside Lands, and Red Bull. Their wealth of experience and dedication to excellence make them a perfect addition to the TBA Group.
"We are delighted to welcome Tom Steel and his team to TBA Group," commented Guy Horner, CEO of TBA Group. "Their expertise in delivering live experiences and their deep understanding of amplifying events through live streaming perfectly compliments our existing capabilities in brand strategy, creative development, and standout experiences that engage fans and different audiences. This expanded US team allows us to offer clients a truly integrated experience that delivers measurable results, especially as the focus shifts to the US for global sports and brand experiences."
A Shared Commitment to Exceptional Experiences
Tom Steel, founder of Sunscreen + Sawdust, echoed this sentiment, saying, "Joining forces with TBA Group presents an exciting opportunity to expand our reach and depth for existing and new clients. We share TBA Group's commitment to creating exceptional brand experiences, and we are confident that this combination will allow us to achieve even greater standout success for our clients."
Looking Ahead to Major US Events
With the Paris 2024 Olympics currently underway, we are gearing up for major global sporting events like the FIFA World Cup 2026, the LA 2028 Olympics, and the Rugby World Cup 2031, all taking place in the US. TBA Group's extensive industry experience positions us well to support brands and rights holders at these major events, ensuring memorable and impactful experiences.
Stay tuned for more exciting updates as we continue to create unforgettable experiences and expand our horizons globally in the world of live events!
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About TBA Group
Led by CEO Guy Horner, TBA Group is a full-service global experience agency group with three specialist divisions working across sports, brands, and entertainment. With headquarters in London, UK, TBA Group delivers globally with locations in the UK, France, Japan, Qatar, and, most recently, the USA. Our company offers specialist creative services, including live event production, brand activations, pop-up experiences, and fan engagement campaigns.
About Sunscreen + Sawdust
Sunscreen + Sawdust is a California-based live event production agency owned and operated by Tom Steel. With over 25 years of experience, the company excels in the production, direction, supervision, and management of live sports, live streams, music, cultural broadcasts, and other live events. Their services include production management, marketing teams, production crews, talent management, and more, ensuring every event is a standout success.
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